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Cannabis stocks have reached the mainstream, and some of them are soaring on the New York Stock Exchange. Like any hot new sector, the cannabis industry can be confusing for an individual investor, and the risk of losing money is real. Can you safely invest in cannabis stocks today?

Despite most cannabis stocks today being Canadian, the companies listed only on the Toronto Stock Exchange are not mentioned here because investing in the Canadian stock market might be complicated for an individual based in Europe. However, several Canadian companies are listed both on Toronto and New York exchanges. The stocks trading on OTC minor exchanges are not listed here either; their extreme volatility and low liquidity make them a very risky and, after all, inconvenient trade. Ok, it’s now time to take a look at the most-traded cannabis stocks and their business model.


The cannabis industry is very young. Early birds can have difficulty understanding the various business models, and financial information provided by businesses is not always straightforward and transparent. Cannabis stock prices are subject to huge fluctuations due to general market sentiment and the dynamics of worldwide cannabis reform. Furthermore, none of these cannabis companies are making profits right now, thus their stock price relies exclusively on forecasted earnings in a highly competitive market that has just started to be regulated.

It is safe to say that all major tobacco and beverage corporations have their plans to enter the cannabis market as soon as it looks proper. Tobacco corporations are experiencing a decline in their traditional business, and for sure they won’t miss this train. As an example, Altria (NYSE: MO) is the company that makes Marlboro cigarettes, among many others. After being interested in buying a minority stake in the Canadian cannabis company Aphria, the tobacco giant may want to buy cannabis company Cronos Group, even if at the moment the companies have not yet reached an agreement. These kinds of rumours usually generate big swings in cannabis stock prices, which can be traded for a profit, or a loss.

So what about cannabis stocks? Well, a good example is Tilray, who entered the Nasdaq with a booming initial public offering that brought the stock to over 200 USD in September 2018, only to fall to 100 USD at the end of November. Does this mean people discovered they sell crappy hemp? Not likely; but if you now have to sit and wait for the price of this stock to recover 100% of its actual value, then Tilray’s weed tastes awful to you.

In the same way, you can indirectly invest in cannabis by buying Altria shares; you can do the same by investing in Constellation Brands (STZ, $214.43), the purveyor of numerous beer, wine and spirits brands.

However, it appears the worst is over.

Investors are likely wondering which direction marijuana stocks are headed in the final months of 2021 and beyond. A soon-to-be-launched ETF might provide a clue.


Unlike MSOS, many of MJ's top 10 holdings are Canadian cannabis investments, such as the aforementioned Canopy Growth and Cronos Group. The top 10 holdings account for almost 53% of its assets, with the remaining 22 stocks accounting for the rest.

The merger is expected to be approved in the fourth quarter of 2021.

"Effect-forward, 5 mg gummies represent one of the largest market segments, and Wonder Wellness offerings address some of the most desirable consumer needs of relaxing, getting better sleep, and being happy," Chief Commercial Officer Greg Butler said in a company press release.

Like many of the larger marijuana stocks, Cresco is growing its business through a combination of organic and acquisitive growth.